The platform is rolling out a new feature that allows them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the service announced that it now features more than 1 billion AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread launch. This development comes amid a surge in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost one in 10 of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this material is deemed “AI slop”, a label for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that many people like content created using AI tools, including computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its app labeled as AI-generated. In total, in excess of 100 mn media items are submitted to the platform each day, making AI-generated material a minor part of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of artificial media they watch by using the “manage topic” setting in the app and selecting “AI-generated content”. Other topics that can already be adjusted under the setting include politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate creators to label convincing AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any believable artificial content that is unmarked can be deleted under its terms of service.
Additionally, the app will now apply an artificially created label to content made using its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is aimed to deter users from attempting to evade the tagging system.
Educational Initiatives
TikTok is furthermore introducing a $2m awareness program for professionals and groups to produce informative material about responsible artificial intelligence. This program will support non-profit groups focused on training programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, following discussion over intentions to lay off a large number of review team members in the UK. The company is planning to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can protect employees by removing the most harmful content before it has to be seen by people. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to the use of its machine learning processes.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is why a extensive automated help is really helping us process content quickly.”
